Month: February 2017

Explaining Clean Hands Branding and Displacement: Norway, Sweden and the USA

Countries tend to clearly identify problems with other nations which they use to displace attention to their own problems. They attempt to give their citizens the idea that they have “clean hands,” i.e. that they are politically innocent. This innocence becomes part of a brand which the country uses to market itself. More importantly, the country’s brand is often tied up with some positive aspect of the country that they want to convey which is often the opposite of the country’s actual practices in other aspects.